Google’s AI Mode has officially launched in the UK

Google’s AI Mode has officially launched in the UK from 29 July 2025, changing the way people experience search results. Instead of looking at traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, breaking queries into su

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Critique of Google Algorithm Updates 2023

A Challenging Year for SEO2023 was a remarkable year for Google's search algorithm updates, leaving a substantial impact on the world of Search Engine Optimisation (SEO). Last year, Google announced several major updates (a total of nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's explore these nine con

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